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Best courses to learn Sales Fundamentals
B2B Sales: Negotiation Preparation And Strategy
This course introduces the foundations of structured sales negotiation and prepares learners to approach deal conversations with greater clarity, confidence and control. Learners explore the core stages, styles and variables that shape negotiation outcomes, with a focus on preparation, alternatives and relationship-led decision-making. The course then strengthens negotiation planning through a focused text-based module on BATNA, walk-away points and preparation. Learners examine how to define target outcomes, identify fallback options, assess trade-offs and prepare for conversations where val
All levels
Write Persuasive Emails
Write Persuasive Emails is an intermediate-to-advanced short course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. In this course, you will learn how to combine persuasive communication with AI-enabled experimentation to improve your outreach performance using evidence rather than instinct. You will apply Cialdini’s principles of social proof and scarcity to write a clear, credible objection-handling email and then validate its effectiveness through a lightweight A/B test. Rather than treating AI as a replacement for your judgment, this course positions AI as an acc
All levels
HubSpot Inbound Certification
Free certification on the inbound methodology — attracting, engaging, and delighting customers across the flywheel.
Beginner
HubSpot Inbound Sales Certification
Free certification on identifying, connecting with, and advising modern buyers using the inbound sales methodology.
Beginner
HubSpot Sales Hub Software Certification
Free certification on running a sales process in HubSpot — pipelines, sequences, deal management, and reporting.
Intermediate