Write Persuasive Emails
Write Persuasive Emails is an intermediate-to-advanced short course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. In this course, you will learn how to combine persuasive communication with AI-enabled experimentation to improve your outreach performance using evidence rather than instinct. You will apply Cialdini’s principles of social proof and scarcity to write a clear, credible objection-handling email and then validate its effectiveness through a lightweight A/B test. Rather than treating AI as a replacement for your judgment, this course positions AI as an acc
Skills you'll learn
We may earn a commission if you enroll through our links — it never affects the price you pay.
Similar courses
Launch & Optimize Email Series
Ready to transform scattered email sends into powerful, strategic sequences that build relationships and drive results? This Short Course was created to help Marketing professionals accomplish building and optimizing high-performing email series that outperform single-email campaigns. By completing this course, you'll be able to create cohesive multi-email campaigns with personalized content, implement A/B testing strategies, and use data analytics to continuously improve your email series performance. By the end of this course, you will be able to: Build and launch a 3-part email series us
All levels
Dashboard Win Drivers
Understanding why deals are won is critical for improving sales performance. In this hands-on course, you will explore how to design and interpret dashboards that reveal the true drivers of win-rate. You’ll build a dashboard that visualizes sales outcomes by discount band, negotiation length, and AI-derived sentiment, then analyze those patterns to identify which factors matter most. Through guided walkthroughs, real-world examples, and non-technical hands-on activities, you’ll practice turning raw CRM and conversation data into insights sales leaders can act on. Designed for intermediate and
All levels
Write Professional Emails in English
This is a course to help you write effective business emails in English. This course is unique because each module will provide tips on writing more professional emails as well as lessons to improve your overall English writing skills. Therefore, you will improve your grammar and vocabulary skills for email writing and also improve your cross cultural knowledge to make you more powerful and successful in your business communication. You will look at different email formats to analyze tone, formality levels, and various organizational styles. You will be able to improve your emails of introduct
All levels
Negotiation Skills
Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Master the art of negotiation with this comprehensive course designed to enhance your ability to communicate effectively, resolve conflicts, and achieve desired outcomes. By the end of this course, you'll possess the tools and techniques to negotiate confidently in both professional and personal settings. The course begins with an exploratio
All levels