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Learn Marketing Analytics
Careers that need Marketing Analytics
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Best courses to learn Marketing Analytics
Business Intelligence & Visualization
Learn how to transform marketing data into dashboards, reports, and visual stories that support better business decisions. In this course, you’ll build data models and KPI frameworks that connect marketing objectives to measurable outcomes while learning how to design dashboards that are accurate, visually clear, and useful for stakeholders. You’ll use Looker Studio and spreadsheet tools to create interactive reports that combine data from platforms such as GA4, Google Ads, and CRM exports. Along the way, you’ll learn dashboard design principles, data visualization best practices, and storyt
All levels
Query Your Data: SQL for the AI Era
Modern marketing analytics requires more than dashboards you need the ability to access and shape raw data. In Query Your Data: SQL for the AI Era, you’ll learn how to use SQL and AI tools together to extract, analyze, and validate marketing data across multiple sources. You’ll start by understanding how marketing data is structured across tables such as sessions, events, ads, and CRM records. You’ll learn how to use SQL joins to connect these sources and create campaign-level views that link ad spend to revenue outcomes. Rather than writing every query from scratch, you’ll focus on promptin
All levels
Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into custom
All levels
Analyze & Optimize Your AI Visibility KPIs
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
All levels
Google Digital Marketing & E-commerce Professional Certificate
Job-ready digital marketing: SEO, SEM, email, social, analytics, and e-commerce stores.
Beginner
Meta Social Media Marketing Professional Certificate
Build a social media presence, run ad campaigns, and measure results across Meta platforms.
Beginner
Google Analytics Certification (GA4)
Free Google Skillshop certification on GA4 setup, reports, and conversion measurement.
Beginner
Google Ads Search Certification
Free certification on building and optimizing Google Search campaigns.
Beginner