CXL Conversion Optimization Minidegree
Deep CRO training: research, experimentation, statistics, and optimization frameworks.
Skills you'll learn
We may earn a commission if you enroll through our links — it never affects the price you pay.
Similar courses
Experimentation for Improvement
We are always using experiments to improve our lives, our community, and our work. Are you doing it efficiently? Or are you (incorrectly) changing one thing at a time and hoping for the best? In this course, you will learn how to plan efficient experiments - testing with many variables. Our goal is to find the best results using only a few experiments. A key part of the course is how to optimize a system. We use simple tools: starting with fast calculations by hand, then we show how to use FREE software. The course comes with slides, transcripts of all lectures, subtitles (English, Spanis
All levels
Business Intelligence & Visualization
Learn how to transform marketing data into dashboards, reports, and visual stories that support better business decisions. In this course, you’ll build data models and KPI frameworks that connect marketing objectives to measurable outcomes while learning how to design dashboards that are accurate, visually clear, and useful for stakeholders. You’ll use Looker Studio and spreadsheet tools to create interactive reports that combine data from platforms such as GA4, Google Ads, and CRM exports. Along the way, you’ll learn dashboard design principles, data visualization best practices, and storyt
All levels
Launch & Optimize Email Series
Ready to transform scattered email sends into powerful, strategic sequences that build relationships and drive results? This Short Course was created to help Marketing professionals accomplish building and optimizing high-performing email series that outperform single-email campaigns. By completing this course, you'll be able to create cohesive multi-email campaigns with personalized content, implement A/B testing strategies, and use data analytics to continuously improve your email series performance. By the end of this course, you will be able to: Build and launch a 3-part email series us
All levels
Analyze & Optimize Your AI Visibility KPIs
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
All levels