Advanced Optimization & Experimental Design
Move beyond reporting and learn how to optimize marketing performance using experimentation, forecasting, and advanced analytics workflows. In this course, you’ll design A/B tests, evaluate statistical significance, create forecasting models, and use GA4 insights to improve campaign execution and measurement quality. You’ll learn how to structure meaningful A/B tests with clear hypotheses, success metrics, sample-size planning, and evaluation criteria. You’ll also create forecasting models that project future campaign performance and budget requirements using historical marketing data and tr
Skills you'll learn
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