// 9 courses indexed
The course directory
Every course we track across 10+ providers, in one searchable index. Want a shortlist picked for your goals? Run a free skill gap analysis.
Advanced Optimization & Experimental Design
Move beyond reporting and learn how to optimize marketing performance using experimentation, forecasting, and advanced analytics workflows. In this course, you’ll design A/B tests, evaluate statistical significance, create forecasting models, and use GA4 insights to improve campaign execution and measurement quality. You’ll learn how to structure meaningful A/B tests with clear hypotheses, success metrics, sample-size planning, and evaluation criteria. You’ll also create forecasting models that project future campaign performance and budget requirements using historical marketing data and tr
All levels
Business Intelligence & Visualization
Learn how to transform marketing data into dashboards, reports, and visual stories that support better business decisions. In this course, you’ll build data models and KPI frameworks that connect marketing objectives to measurable outcomes while learning how to design dashboards that are accurate, visually clear, and useful for stakeholders. You’ll use Looker Studio and spreadsheet tools to create interactive reports that combine data from platforms such as GA4, Google Ads, and CRM exports. Along the way, you’ll learn dashboard design principles, data visualization best practices, and storyt
All levels
Analyze & Optimize Your AI Visibility KPIs
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
All levels
Query Your Data: SQL for the AI Era
Modern marketing analytics requires more than dashboards you need the ability to access and shape raw data. In Query Your Data: SQL for the AI Era, you’ll learn how to use SQL and AI tools together to extract, analyze, and validate marketing data across multiple sources. You’ll start by understanding how marketing data is structured across tables such as sessions, events, ads, and CRM records. You’ll learn how to use SQL joins to connect these sources and create campaign-level views that link ad spend to revenue outcomes. Rather than writing every query from scratch, you’ll focus on promptin
All levels
Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into custom
All levels
Advanced Google Analytics - A Practical Guide
This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Unlock the full power of Google Analytics with this comprehensive, hands-on course designed to elevate your data analysis skills. You’ll learn how to interpret complex metrics, set up Google Analytics 4, and customize your reports for actionable insights that drive business growth. Whether you are tracking user behavior or optimizing marketing campaigns, this course equ
All levels
Introduction to Google Analytics (GA4)
This course transforms how you approach web analytics by introducing you to the core principles and tools used to capture, measure, and interpret digital data. You’ll learn how to leverage Google Analytics 4 (GA4) and other industry-standard tools to gather insights that drive smarter business decisions and marketing strategies. You'll start by learning the basics of web analytics, including key metrics, dimensions, and KPIs to measure website and user performance. Then, you’ll dive into data collection, tracking users, sessions, events, and conversions to ensure accurate data flows into your
All levels
Marketing Analytics Mastery: KPIs, Funnels & Growth
What separates a good marketer from a great one? The ability to turn data into decisions. That's exactly what you’ll learn in this course. Marketing Analytics Mastery is designed to take you from feeling overwhelmed by data to making confident, insight-driven decisions. You'll start with the fundamentals - understanding marketing metrics, the AARRR framework, and customer acquisition, before moving to essential techniques like RFM Analysis, funnel analysis, and A/B testing. Then dig into revenue strategy, unit economics, and product analytics using Mixpanel, Google Analytics and E
All levels