Google Analytics Quick Start
Google Analytics 4 is the measurement engine behind nearly every modern marketing decision — and knowing how to set it up, read its reports, and act on what it tells you is one of the highest-leverage skills you can develop as a marketer or business owner. Without confidence in GA4, you're guessing about what's working; with it, every campaign and content decision is grounded in real data. In this course, you'll build a working knowledge of GA4 from the ground up. You'll set up tracking using Google Tag Manager, configure the Google Tag, and create custom events that capture the actions that
Skills you'll learn
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