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Learn Pricing & Packaging
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Best courses to learn Pricing & Packaging
Pricing Strategy in Practice
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit ma
All levels
Managerial Decisions & Pricing Strategy Mastery
Master business decision-making, pricing strategies, and risk management to drive profitability and strategic success. Learn how to apply analytical tools and make confident decisions in dynamic environments. This course equips learners with practical skills to evaluate managerial decisions using marginal analysis, cost relevance, and opportunity cost principles. You will learn how to assess special orders, make-or-buy decisions, and optimize product mix under constrained resources. Through real-world scenarios, the course explores demand analysis and price elasticity, helping you design eff
All levels