// Skill
Learn Marketing Automation
Careers that need Marketing Automation
ShortcutNot sure if Marketing Automation is the right thing to learn next? Get a personalized roadmap based on your resume and target role.
Best courses to learn Marketing Automation
Structure Lifecycle Marketing
Move beyond campaign-based marketing and learn how to build structured lifecycle programs that drive customer growth over time. In this course, you’ll develop the skills to organize marketing around customer stages, analyze funnel performance, and deliver the right message at the right moment. You’ll start by defining lifecycle stages - Awareness, Acquisition, Activation, Retention, and Reactivation and learn how to structure your marketing programs around them. You’ll apply these frameworks in tools like HubSpot to set up stage definitions and automate customer progression. Next, you’ll ana
All levels
GenAI for Sales Ops: Automating Workflow Efficiency
This course is your practical, no-fluff guide to automating sales workflows with Zapier, Zapier Agents, and HubSpot CRM. You’ll start by mastering GenAI fundamentals, then dive into real-world automation strategies for data entry, contact management, and AI-powered lead enrichment. By the time we’re done, you’ll have built working automation systems that cut manual tasks by 50% and ensure 90% follow-up consistency. This course is designed for sales professionals, operations managers, small business owners, and business analysts who want to enhance their sales operations with AI-driven automa
All levels