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Marketing Analytics Mastery: KPIs, Funnels & Growth
What separates a good marketer from a great one? The ability to turn data into decisions. That's exactly what you’ll learn in this course. Marketing Analytics Mastery is designed to take you from feeling overwhelmed by data to making confident, insight-driven decisions. You'll start with the fundamentals - understanding marketing metrics, the AARRR framework, and customer acquisition, before moving to essential techniques like RFM Analysis, funnel analysis, and A/B testing. Then dig into revenue strategy, unit economics, and product analytics using Mixpanel, Google Analytics and E
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