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Structure Lifecycle Marketing
Move beyond campaign-based marketing and learn how to build structured lifecycle programs that drive customer growth over time. In this course, you’ll develop the skills to organize marketing around customer stages, analyze funnel performance, and deliver the right message at the right moment. You’ll start by defining lifecycle stages - Awareness, Acquisition, Activation, Retention, and Reactivation and learn how to structure your marketing programs around them. You’ll apply these frameworks in tools like HubSpot to set up stage definitions and automate customer progression. Next, you’ll ana
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