Visualize, Analyze, and Boost Marketing Performance
What if you could pinpoint exactly where prospects drop off in your marketing funnel—and use data to fix it? Studies show that marketers who use visualization tools are 28% more likely to improve conversion rates, simply by identifying bottlenecks earlier. This Short Course was created to help Digital Marketing professionals build interactive marketing funnel visualization dashboards using business intelligence tools and systematically analyze performance data to identify high-impact opportunities for measurable marketing improvements. By completing this course, you’ll be able to demonstrate
Skills you'll learn
We may earn a commission if you enroll through our links — it never affects the price you pay.
Similar courses
Business Intelligence & Visualization
Learn how to transform marketing data into dashboards, reports, and visual stories that support better business decisions. In this course, you’ll build data models and KPI frameworks that connect marketing objectives to measurable outcomes while learning how to design dashboards that are accurate, visually clear, and useful for stakeholders. You’ll use Looker Studio and spreadsheet tools to create interactive reports that combine data from platforms such as GA4, Google Ads, and CRM exports. Along the way, you’ll learn dashboard design principles, data visualization best practices, and storyt
All levels
Visualize BI Data
Visualize BI Data: From Raw Data to Insightful Reports is an intermediate-level course designed for marketers, analysts, and anyone looking to turn spreadsheets into compelling data stories. In today's data-driven world, the ability to clearly visualize business metrics is a crucial skill for communicating insights and influencing strategy. This course provides a practical, hands-on introduction to the world of Business Intelligence (BI) using a leading, free-to-use platform: Google Looker Studio. You will start by understanding the core purpose of BI and learn how powerful platforms like Loo
All levels
Explore OAS Self-Service Analytics
What if you could turn a raw Excel budget file into a boardroom-ready dashboard within a few hours – no SQL required? This short course was created to help business intelligence professionals accomplish end-to-end self-service analytics in Oracle Analytics Server. By completing this course, you'll be able to connect governed data (subject areas curated by IT or data teams), enrich it through no-code data flows, and publish interactive dashboards your stakeholders can actually use. By the end of this course, you will be able to: Connect to Subject Areas and upload local files to create reusable
All levels
Microsoft Copilot for Power BI: AI-Powered Report Insights
Did you know that Metro Bank improved its financial reporting efficiency by 80% using Power BI or that FedEx optimized its logistics operations through data-driven decision-making? Businesses worldwide are leveraging the power of data to drive smarter decisions and gain a competitive edge—now it's your turn! Unlock the power of data with our comprehensive Power BI course, designed to transform you into a business intelligence expert! Dive deep into the world of data analysis and visualization, where you'll master how to connect to multiple data sources, clean and model data, and craft dynami
All levels