The Nuts and Bolts of Public Relations
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including writing a press release, story pitch, and putting together a media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate the company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so you'll discover some tricks to building these relationships. Working with social media influencers and if it is the right tactic for
Skills you'll learn
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Crisis Communications
This Crisis Communications course equips professionals with essential skills to navigate and effectively manage crisis situations through strategic communication and interviews. Learn to identify crisis types, develop tailored response strategies, craft impactful messages, and handle media inquiries with confidence. Upon completion, you'll be able to protect your organization's reputation and maintain stakeholder trust during challenging times. Ideal for professionals in business, marketing, and public relations.
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