Coursera
All levels
Subscription

Campaign Performance Analytics

~5 hours

Learn to measure, analyze, and communicate customer journey performance using the full power of Microsoft Power BI. You will start by building near-real-time dashboards that pull critical metrics such as opens, clicks, journey entries, and conversions directly from Customer Insights-Journeys. To ensure your marketing operations remain agile, you will apply Anomaly Detection to automatically flag significant KPI drops, triggering instant alerts to your team via Microsoft Teams. Beyond basic reporting, you will learn to transform raw data into executive-ready narratives. Using Power BI's Storyt

We may earn a commission if you enroll through our links — it never affects the price you pay.

Similar courses