The 7 best Competitive Analysis courses in 2026

Survey Samples: Size and Methods is a foundational course for aspiring market research analysts and professionals designing statistically sound studies. It builds essential quantitative skills to move from guesswork to confident, data-driven research design. You will learn the key differences between probability and non-probability sampling and how to select the proper method for any research objective. The course emphasizes practical application, guiding you through calculating valid sample sizes using confidence levels and margins of error, with hands-on practice using a sample size calcula

Ever wondered how artificial intelligence can revolutionize market research? Imagine being able to effortlessly create surveys, polls, and multilingual content for your market research using advanced AI especially tools like ChatGPT. This Guided Project was created to help marketers, business professionals, and researchers accomplish a seamless integration of ChatGPT into their market research toolkit. more specifically, in this 1-hour long project-based course, you will learn how to: • Understand the core features of the ChatGPT platform and navigate its interface effectively. • Utilize ChatG

This course introduces core strategic management concepts, covering organizational purpose, governance, competitive forces, and emerging technologies. Learners gain practical frameworks to analyze and respond to dynamic business environments. It equips learners with tools to improve decision-making, manage stakeholders, and implement strategies that balance sustainability with economic goals. Real-world case studies highlight effective applications in diverse industries. The course combines theoretical foundations with practical exercises, readings, and video lectures, ensuring learners can

This course builds essential statistical analysis capabilities for market research professionals. Learners will develop a strong understanding of statistical package functionality and master techniques for comparing group differences through hypothesis testing. You'll move beyond raw data to defensible insights by learning not just how to run a statistical test, but why it matters and what it means for the business. Through practical, hands-on application in real-world scenarios—such as A/B testing and customer satisfaction analysis—you will build the analytical skills needed to draw statisti

This beginner course builds sophisticated dashboard design capabilities for market research professionals who want to move beyond basic charts and create analytical tools that drive business decisions. You will master the critical, often-overlooked techniques of usability testing to ensure your dashboards are not just visually appealing but also intuitive and actionable for your audience. You will also learn to create powerful, multi-source dashboards by integrating data from disparate platforms like CRM, web analytics, and marketing systems into a single, unified view of business performance.

You will synthesize the program's full range of skills by planning, executing, and presenting an end-to-end market research project that produces high-impact, portfolio-ready deliverables. The capstone is scaffolded across four distinct modules to ensure you iterate toward a professional-quality submission. Module 1 refreshes core frameworks, helping you translate a complex business question into a scoped project brief with clear success criteria and data requirements. Module 2 guides you through data collection—leveraging tools like SurveyMonkey—while applying GDPR and ethical safeguards, con

Learn how to analyze global markets, conduct international marketing research, and apply strategic marketing decisions across diverse cultural, political, and economic environments. This course provides practical skills in global research, consumer behavior analysis, cultural intelligence, and international business strategy. The course begins with the foundations of international marketing research, including differences between domestic and global research, research objective development, and the use of primary and secondary data for understanding foreign markets. Learners will understand h