Employment for marketing and advertising mangers is expected to grow 12 percent by 2022, and those who have MBAs with a concentration in marketing will only increase in demand as technologies continue disrupt traditional business models. Marketing professionals must be able to identify consumer trends, leverage new technologies to expand their business’ reach and exposure, analyze large, complex, and rapidly evolving data on a granular level, and carefully cultivate and manage their brand(s). Here are our top 25 online MBA programs specializing in Marketing.
Affordability (1/3): the average out-of-state tuition per credit hour.
Flexibility (1/3): if the program offers additional specializations and/or an accelerated track
Academic Reputation (1/3): the average rank of the school’s parent institution and graduate business programs as ranked by other prominent rankings.
University of Essex
The University of Essex’s online program consists of seven modules, including fundamental areas of study such as Financial Decision Making, Marketing Principles and Practices, and Marketing Strategy and Management. In total, the program is 160 credit hours, though CIM qualified professionals may qualify to receive up to 60 credits of exemption. Essex’s program is part time and traditionally takes two years to complete, although non-standard duration tracks are also available for accelerated coursework. In most cases, admission requires an undergraduate degree and at least 35 years of professional work experience.
University of Liverpool
The University of Liverpool’s globally focused online program consists of five core modules, three elective modules, a personal development plan, and culminates in a choice of either a dissertation or consultancy project. Students’ first module is twelve weeks, but every subsequent module follows an eight week format. In total, students complete 180 credits, typically over 29 months. Liverpool also offers a postgraduate certificate in marketing for interested students. Graduates include CEOs, Managing Directors, Marketing Managers, COOs, CFOs, etc.
Saint Leo University
Saint Leo University offers an MBA with a concentration marketing, with courses exploring brand management, global marketing, marketing research, advertising and promotion, and more. The program only consists of 36 credit hours, so students on accelerated tracks—which would entail two courses per eight week term—can graduate in as soon as one year. That said, for students looking to work at their own pace, Saint Leo allows up to five years to complete the degree. In addition to the marketing concentration, the program allows students a second concentration if they choose.
Benedictine University’s online program consists of 64 credits, at which they may complete on the traditional one at a time schedule or on accelerated track. Both Internet Marketing and Marketing Management are available among the seven concentration options, of which students may choose up to two. Ambitious students can also couple their MBA with an additional Master’s in Public Health or MS in Management and Organizational Behavior. A standard track schedule typically takes two years for students to complete.
Arizona State University
Arizona State’s online program is accelerated, with students completing courses in five-week denominations. Upon admission, students must attend a mandatory on campus orientation to meet classmates and and faculty, but the remainder of the program is 100% online. Concentration offerings include Marketing, International Business, Finance, and Supply Chain Management, and students may choose more than one. In addition, ambitions students may complete dual Master’s in Legal Studies, Electrical Engineering, and Industrial Engineering.
Rutgers University’s program offers classes on a full or part time basis and consists of 42 credit hours (12 foundational credit hours may be waived depending upon prior academic record). Moreover, students may choose from a selection of online mini MBAs, including concentrations in Social Media Marketing and Digital Marketing. Admission requires GRE, GMAT, or LSAT scores, and ideally a 3.2 undergraduate GPA, though students with lower GPAs may still be considered.
Liberty University offers a 45 credit hour program, 12 of which are potentially transferable depending upon prior coursework or work experience. Students typically complete degrees in two years, but a hybrid track to accelerate coursework is available for students willing to attend week long, on campus intensives. In addition, Liberty offers a shorter MBA curriculum, but it doesn’t allow for specialization. For admission, students should have earned at least a 3.0 undergraduate GPA. No test scores are required.
Regis University’s online program is a 36 credit hour curriculum, with 18 core credits, 6 specialization credits, and 12 credits of electives (9 of which are specialization electives). There are also unique accelerated optionsthat deliver classes in 5 and 8-week denominations. Applicants should have earned at least a 2.5 undergraduate GPA andmust submit GMAT scores.
Capella University’s online program is a 48 credit hour curriculum, with 12 potentially transferable. Applicants should have earned at least a 2.5 undergraduate GPA and must submit GMAT scores. Enrolled students also have the opportunity to earn a post baccalaureate certificate in Business Management upon completing core coursework. Students on a traditional track complete degrees in two years, but accelerated options include 6-week classes and the ability to take up to three courses at once for ambitious students.
University of St. Mary
The program at the University of St. Mary consists of 36 credits, including the following credits for students in the Marketing and Advertising Management Concentration: The Advertising Industry in the 21st Century, Buyer Behavior and Marketing Research, and Advanced Marketing Strategy and Planning. Students opting for the accelerated track may complete their MBAs within a year. A comprehensive exam is required to graduate. For admission, students should have earned at least a 2.75 undergraduate GPA, but no test scores are required.
American Intercontinental University
The program at the American Intercontinental University consists of 48 credits, 24 of which are dedicated to the Marketing concentration. This program is hyper accelerated, and allows students to graduate in 11 months. Some examples of coursework in the program include: Strategic Marketing, Research Methods in Marketing, International Marketing, and Product and Brand Management. Admission requires a high school diploma and informational interview.
Washington State University
The program at Washington State University is 36hour credit curriculum for students with a BA in Business or a related field. For most, the program lasts 22 months. Students without prior academic work in business may be required to complete 17 credit hours of foundational coursework. Washington State also offers excellent accommodations for military veterans, is a participant in the Yellow Ribbon Program, and accepts students who qualify for the GI Bill and Post 9/11 GI Bill benefits. For admission, applicants must have earned at least a 3.0 undergraduate GPA and submit GMAT scores.
University of North Carolina
The University of North Carolina’s prestigious online program consists of 66 credit hours, typically completed in 2 years by students working on the traditional two-course-per-quarter schedule. Nevertheless, to allow maximum flexibility to part-time and full-time students, coursework may also be completed on an accelerated track in as little as 18 months, or as many as 36 months. In addition, the program offers cross university courses in a wide variety of fields—such as Public Health, Social Work, Law, etc.—tobolster students’ knowledge. The marketing concentration focuses on four main components: Customer Management, Product Management, Marketing Strategy, and Market Analysis. Global immersions are offered four times a year, and must be attended by students at least twice.
Post University’s online program is a 45 credit-hour track, including foundation, core, and concentration classes. There are traditional and accelerated scheduling options, which entail 8-week courses offered 6 times a year. Classes are kept small for one-to-one learning, and students participate in a highly interactive format that encourages collaboration and develops important future networking relationships. In particular, marketing students focus on learning to write marketing plans, develop new products and services, matching value propositions, and management. Applicants should have earned at least a 3.0 undergraduate GPA and met a minimum work requirement.
Strayer University’s online program is ideal for both part-time and full-time students. Classes are available synchronously or asynchronously, allowing students to tailor coursework demands to their unique schedule. Applicants must have at least one of the following: 450 GMAT score, 1,000 GRE score, or 2.75 undergraduate GPA. A hybrid track is also available for students looking to have some on campus exposure.
Columbia Southern University
Columbia Southern University is a 36-credit hour program, which typically lasts 3 years. The marketing concentration is built around the following areas: Strategic Marketing, Marketing Research, New Product Marketing, Business to Business Marketing. To maximize schedule flexibility, there are 11 possible term schedules for students to choose from.
The program at Northeastern University can be completed in as little as two years, classes are limited to fewer than twenty students, and no GRE or GMAT is required for admission. A prestigious, world renowned university with over 200,000 alumni, the Financial Times ranked Northeastern’s online MBA #1 in the US and #3 globally. 56 percent of the program’s graduates report having received a salary increase, 48 percent report more managerial responsibility, and 46 percent report acquiring a new job. Courses are available synchronously or asynchronously.
London School of Business and Finance
The London School of Business and Finance can be accelerated to 18 months or take up to 3 years, giving students some flexibility. The marketing component is offered as a specialization to the school’s signature Global MBA. In particular, it focuses on a wide range of marketing skills and strategies, including strategic management, organizational management, finance, digital marketing, and global marketing management. A research and consultancy project are required to graduate.
University of Wisconsin—Whitewater
Wisconsin WhitewaterThe University of Wisconsin—Whitewater is 36 credit-hour program, with 9 courses devoted to the concentration, and 3 as general electives. For maximum schedule flexibility, students may take classes synchronously or asynchronously. For admission, sum of a weighted undergraduate grade point average and your GMAT or GRE score determines your eligibility for admission to the program.
Southern New Hampshire University
Southern New Hampshire University is a 39 credit-hour program, though students without sufficient business knowledge may be required to take additional foundational courses. Tracks are available for both full and part-time students, with accelerated schedules graduating students in just 15 months. For those interested, hybrid options are also offered for on-campus exposure. While applicants are required to submit a resume, no test scores are needed.
Northcentral University’s online program consists of 30 credit hours beyond the bachelor’s degree — 18 foundation, 9 concentration, and 3 elective. NCU allows students looking for flexibility to take up to 5 years to graduate, or offers an accelerated track that can be completed in one year. This program focuses on market research, data analytics, product management, business ethics, and customer relations, among other areas. No test scores are required for admission.
Pepperdine University offers tracks for both full and part-time students, with the ability to graduate in as two years. Over the course of their studies, students work with current business executives on a “live” case study taken from the real world, providing an experiential learning component. Students in the marketing concentration will develop an understanding of strategy, consumer groups, promotions, and distribution, among other areas of focus.
Colorado Technical University
The program at Colorado Technical University is 48 credit-hour track, available to complete in just 36 months. In a recent survey, employers said that 99% of CTU graduates performed better than other employees, and 85% of CTU alumni said they would hire graduates from their alma mater. Alumni have gone on to become General Managers, Directors of Sales, Administrative Directors, etc.
Grand Canyon University
Grand Canyon University offers an MBA with an Emphasis in Marketing is designed to take 29 months to complete, which 76% of graduates report fulfilling. In particular, the program concentrates on services marketing, marketing management and technology as a tool. Applicants should have earned at least a 2.8 undergraduate GPA; otherwise, test scores must be submitted: 500 for the GMAT, or 1,000 for the GRE.
Florida Tech University
Florida Tech University offers both an MBA in Marketing and Internet Marketing, each of which can be completed in two years or less, and consists of 36 credit-hours. Both programs are designed to develop a broad-based understanding of marketing, focusing on such topics as consumer behavior, product management, multinational business policy, and legal responsibility. Moreover, in addition to a robust academic angle, Florida Tech emphasizes a real-world, hands-on approach that prepares students to excel in their respective fields upon graduation.